Google Ads + Meta Ads · Local service businesses

Turn ad spend into phone calls and booked jobs.

We build, track and manage paid advertising for businesses that win when the phone rings. You pay Google and Meta directly; we make every dollar accountable to a lead.

Dental & orthoMed spaHVAC · plumbing · electricalContractorsLaw firmsAuto

Free audit and written plan within two business days. No contract to see it.

emergency plumber near me
Sponsored Google Guaranteed
24/7 Emergency Plumbing · Irvine & Orange County
★★★★★4.9 · 212 reviews · Open now
Licensed & insured. Same-day service, upfront pricing. Call for a free estimate.
Incoming call
(949) ···-1042
Source: Google Ads · Search · 1:47 pm
Booked
Water heater replacement
Tomorrow 9:00 am · $1,850 job · cost per lead $41
0% of ad spend
Flat monthly fee. You pay the platforms directly.
Tracking first
Every call and form is counted before the first dollar runs.
4–6 weeks
To a stable cost per lead on Google Search.
You own it all
Ad accounts, data and landing pages stay yours.
Where each platform fits

Google catches people who are searching. Meta reaches the ones who should be.

Most local businesses need both, in that order. Google is the fastest route to leads because the intent already exists. Meta fills the calendar once Google is saturated, and keeps you in front of the 95% who aren't searching today.

Google Ads · demand capture

Be the answer when they search “near me”

Search, Maps and Local Services placements in front of people actively looking for what you do, in the ZIP codes you serve.

Local Services · SponsoredGoogle Guaranteed
Coastline Dental Group
★ 4.9 (318) · Newport Beach · Open · 12 yrs in business
Call
Best for
Urgent, high-intent services
You pay for
Clicks, or per lead (LSA)
Time to leads
Days; stable in 4–6 wks
Ceiling
Limited by monthly searches
Meta Ads · demand creation

Put your offer in the feed of the right households

Video, before/after and review creative on Facebook and Instagram that introduces you, then follows up with everyone who looked but didn't call.

Laguna Glow Med Spa
Sponsored · Laguna Niguel
September Botox Event$10/unit · new patients · 3 days only
Claim your spot — 30-second formSign up
Best for
Elective services, offers, remarketing
You pay for
Impressions, optimized to leads
Time to leads
1–2 weeks of creative testing
Ceiling
High; scales with creative
What we run

Ten building blocks. Chosen by what your customers do, not by what's trendy.

Most accounts start with the five marked Core and add the rest as data earns it.

Google Ads

Capture demand

Core

Search

Text ads on Google results for the exact services you sell, matched to what people in your area type. Tight keyword groups, negative lists, call and location assets, landing pages built for the phone call.

Goal: calls + formsBilling: per clickShare of spend: 50–70%
Core

Local Services Ads

The Google Guaranteed / Google Screened listings above regular ads. Google verifies the business, you pay only for real calls and messages, and junk leads can be disputed. Moving inside Google Ads during 2026; we manage it alongside Search.

Goal: phone callsBilling: per leadNeeds: license + background check

Performance Max

Google's automated campaign that places ads across Search, Maps, YouTube, Gmail and Display from one set of assets, tied to your Business Profile. Added once Search has conversion history.

Goal: Maps actions, extra callsAdded after: ~30 conversions/mo

Demand Gen + YouTube

Short video and image ads on YouTube, Discover and Gmail. Used mainly to remarket to people who visited but didn't call, and for elective services with a longer decision.

Goal: remarketing, awarenessShare of spend: 5–15%
Core

Tracking foundation

Not a campaign, but the part that makes the rest measurable: call tracking numbers, form and booking events, GA4, and offline conversion import so closed jobs feed back into bidding.

Included in: every packageSet up: before any spend
Meta Ads

Create demand

Core

Instant-form lead ads

Forms that open inside Facebook and Instagram, pre-filled with the person's details. Highest volume, lowest cost per lead. We add qualifying questions and pipe leads to your phone or CRM within a minute.

Goal: leadsBest for: offers, consults, quotes
Core

Advantage+ audiences

Instead of hand-picking interests, we set location and age and let Meta find buyers from your conversion data. Consistently beats manual audiences once an account has history. Your customer list and site visitors are layered in as signals.

Goal: lower CPL over timeLearns at: ~50 leads/week per ad set

Website conversion campaigns

Send people to a landing page with a booking calendar or call button. Fewer leads than instant forms, but better qualified. Requires the Pixel and Conversions API set up correctly, which we handle.

Goal: bookings, callsBest for: higher-ticket services

Remarketing

Follow up with people who visited the site, watched your video or opened a form but didn't finish. Cheap, high-converting, and the reason a Google click that didn't call the first time still becomes a customer.

Goal: recover lost leadsShare of spend: 10–20%

Creative production

Three formats do most of the work for local services: a 30–60 second direct-to-camera video from the owner, before/after or results carousels, and review-based ads. Scripted, edited and refreshed monthly so ads don't fatigue.

Included in: Growth + ScaleRefresh: 3–5 new ads/mo
How we judge a campaign

Clicks aren't the score. Booked jobs are.

Every monthly report reads left to right through the same ladder. The number we manage toward is the one on the right, set together at onboarding from your average ticket.

Ranges are typical for local services in Southern California and vary by industry, season and competition. Chart is illustrative of a normal account ramp, not a guarantee.

Sample account · Google Search + LSA · last 12 weeksLive tracking
Cost / click
$3–40
Watched, never optimized for.
Cost / lead
$25–150
Call over 60s, form, message or booking.
Lead → booked
30–60%
Calls answered in 5 min book far more often.
Cost / booked job
Target
Everything is tuned to move this.
Cost per lead, weeklyWeek 12: $38 vs Week 1: $96
$100$75$50$25$0 W1W4W7W10W12 $96 $38
Cost per leadLeads per week (6 → 31)
How an engagement runs

The first 90 days, in order.

Tracking before spend. Spend before scale. Every step has a gate, and nothing goes live until the one before it is done.

1
Week 0

Fit call + audit

We review your ad accounts, Business Profile, website and competitors. You get a written plan: platforms, campaigns, budget, expected cost per lead.

2
Week 1

Tracking foundation

Call tracking, form and booking events, GA4, Google conversions, Meta Pixel + Conversions API. Landing page if the site can't convert.

3
Week 2

Build + launch

Campaign structure, keywords and negatives, copy, creative, audiences, geo targeting to the ZIP codes you want. You approve before it runs.

4
Weeks 3–6

Learn + optimize

Daily checks on search terms, budgets and lead quality. Cut what doesn't call, fund what does, flag bad leads with you.

5
Monthly

Report + plan

A one-page report you can read in two minutes: spend, leads, cost per lead, booked jobs, and what changes next month.

6
Quarterly

Scale

Once cost per booked job is proven, budgets rise in ~20% steps, the next campaign type is added, the service area expands.

Packages

Flat monthly management. Ad spend goes straight to Google and Meta on your card.

No percentage of spend, no markup, no long contracts. You own the ad accounts and all the data from day one.

Starter
$1,000/month
For ad budgets up to $3,000/mo
  • One platform: Google Search + LSA, or Meta lead ads
  • Tracking setup: call tracking, forms, GA4 or Pixel
  • Keyword, copy and audience build
  • Weekly optimization
  • Monthly one-page report
Start with Starter
One-time setup $500 · 3-month minimum, then month to month
Scale
$2,000/month
For ad budgets of $8,000–$20,000/mo
  • Everything in Growth
  • Performance Max, Demand Gen and YouTube added
  • Multiple locations or service lines, each with its own budget
  • Landing page A/B testing
  • Offline conversion import: closed jobs feed back into bidding
  • Bi-weekly calls, priority support
Start with Scale
Setup fee waived · 3-month minimum, then month to month
Already a PixelmaticAI SEO client? Paid ads and SEO share tracking, landing pages and reporting, so a combined retainer is priced lower than the two added together. Ask for the bundle.
What we need from you

Ads bring the call. You still have to answer it.

Always

Answer the phone

The single biggest lever on cost per booked job. Missed calls are paid-for leads thrown away. We can add missed-call text-back or an answering service.

Week 0–1

Account access

Google Ads, Business Profile, Meta Business Manager and the website. You stay the owner; we're added as a manager.

Week 0

Services and prices

What you sell, what you don't, and roughly what a job is worth. It sets bids and the target cost per booked job.

Week 1–2

Reviews and photos

Real jobs, real staff, real results. Stock photos hurt performance on both platforms.

Weekly

Lead feedback

Ten minutes a week telling us which leads were good. It's how we teach Google and Meta what a customer looks like.

Questions referrals usually ask

Straight answers.

How much should I budget for ads?

For most local services, $1,500–$2,500 a month is the floor where Google has enough data to optimize and you'll see a real lead count. Below that we recommend Local Services Ads only. Your Week 0 plan gives a number for your market and service.

How soon will I see leads?

Google Search and Local Services usually produce calls within the first week of launch. Meta takes two to three weeks to find its footing. Judge the account at 60–90 days, not at 10.

Do I own the accounts?

Yes. Ad accounts, Business Profile, Pixel, tracking and landing pages are set up under your ownership. If we ever part ways, everything stays with you.

Why not just pay a percentage of ad spend?

Because then the agency gets paid more when you spend more, whether or not it works. A flat fee means the only way we earn a bigger retainer is by growing your results into the next package.

Google or Meta first?

Google first if people search for your service with urgency (plumber, dentist near me, injury lawyer). Meta first if your service is elective or offer-driven (med spa, remodel, Invisalign promo). Both once the first one is profitable.

What about SEO and the website?

Paid ads work on a bad website but cost more. We'll tell you in the audit if the site is holding results back, and PixelmaticAI also handles SEO and web when you want everything under one roof.

Next step

Send your website and the service you want more of. You will have a written plan in two business days.

Message, text or call, whichever you prefer. No contract to see the plan.

Roozbeh Vishkaei · Founder, PixelmaticAIOrange County, CA · serving Southern California and remote